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"Recognized by LinkedIn as a Top Global Voice and one of the 10 most influential voices in Latin America."

Lead your life and your company towards success.

Personal
Transformation.

Conferences, Workshops and Full Days.

Since 2001, Rafael has been delivering lectures in various parts of the world, including Spain, Argentina, USA, Peru, Colombia, Chile, Central America, among others, on:

 

Personal transformation, in various areas such as Personal Leadership, Productivity, Happiness, Resilience, Personal Branding, and Communication.

In an uncertain context, professionals who can lead themselves and their teams will be increasingly in demand.

Clients
Testimonials

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"Rafael has the ability to craft simple, direct, and profound messages to his audiences, achieving his ultimate goal of inspiring and transforming the professionals who listen to him and read his work."

Director of the Executive Coaching Program. Named Best Female Executive of the Year at IESE Business School (#1 in Executive Education, Financial Times).

Nuria Chinchilla

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

"I greatly admire Rafael as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he's one of those individuals with such immense humanity that you want to be influenced by."

Dutch speaker and global reference in Attitude and Positive Psychology topics.

Victor Küppers

Thomas Wedell-Wedellsborg

Recognized as the 8th best thinker on the Thinkers 50 2021 list. Top 20 International Thinker.

Admiro mucho a Rafael como profesional y como persona. Es uno de mis referentes. Lo he conocido en la pandemia y es una de esas personas que tiene una calidad humana tan grande que quieres que te contagie.

"Rafael has the ability to deliver simple, direct, and profound messages to his audiences, achieving his ultimate goal of inspiring and transforming the professionals who listen to him and read his work."

Director of the Executive Coaching Program. Named Best Female Executive
of the Year at IESE Business School (#1 in Executive Education, Financial Times)

Nuria Chinchilla
Victor Küppers

Dutch speaker and global reference
in Attitude and Positive Psychology topics

"I admire Rafael greatly as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he is one of those individuals with such a great humanity that you want to be influenced by."

Juan Carlos García Vizcaíno

General Manager
Banbif Peru

I admire Rafael both as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he is one of those individuals with such a great human quality that you want him to rub off on you.

"I've had the privilege of knowing Rafael, whom I consider an extraordinary person. As a speaker, he is remarkable, very clear in his messages, and he makes you reflect with thought-provoking questions."

Former General Manager
Prima AFP, Peru

Renzo Ricci
Alba San Martin

Senior Director
Latam Cisco

"Rafael skillfully synthesizes current best practices in an engaging and well-structured manner to define a personal development plan and the methodology to execute it. It is time very well invested to continue growing as leaders and making a more positive impact in every way."

Victor Gobitz

President 
Antamina Directory

Rafael Zavala's wise advice will assist you on many fronts, not only as a leader but also on a personal level, gracefully dealing with the many obstacles that life presents. Highly recommended.

"Managing one's own life is a pending task and, at the same time, an urgent one. By building an intelligent heart, life can be a festival of flavor, beauty, and adventure. Rafael Zavala's book will undoubtedly assist in this noble endeavor."

Professor at IESE Business School, consultant
and speaker at over 900 companies in 80 countries

Luis Huete
Angi González Vives

Harvard Deusto Business Review
Editorial Director

"In a world where we often have to swim against the current, Rafael's words are a guide to make the journey easier. They are reflections out loud, learnings that inspire and move us equally, and they invite us to take control of our lives and become better people."

Arnold Wu

President, Wu Restaurants (Pardos Chicken,
Pasquale, Planet Chicken, Nikko)

I admire Rafael both as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he is one of those individuals with such a great human quality that you want him to rub off on you.

"Rafael is a great professional who possesses the three most valuable qualities to become an expert in whatever he sets out to do: judgment, consistency, and commitment."

President
Falabella Group, Peru

Alex Zimmermann
Andrés Gaviria

Dutch speaker and world leader in topics of Attitude and Positive Psychology

"It's not just about speaking and being heard; it's about conveying and making people feel. Rafael has the ability to communicate from the most practical and straightforward sense to the deepest and most profound."

Alfredo Arosemena

General Manager
Telefónica Movistar

I admire Rafael both as a professional and as a person. He is one of my role models. I got to know him during the pandemic, and he is one of those individuals with such a great human quality that you want him to rub off on you.

"Caring for the 'well-being' of our employees not only involves offering excellent benefits but also providing them with the opportunity to reflect on what truly matters in life and to give meaning to the work they do. The engaging, entertaining, and didactic way in which Rafael presents such profound matters makes this activity even more valuable, allowing us to nourish the minds of our employees."

HR Manager for LATAM
at Goldfields

Verónica Valderrama

Victor Küppers

Dutch speaker and world leader in topics of Attitude and Positive Psychology

"When one attends Rafael's conferences, one cannot help but be impressed by the numerous positive messages he is able to convey so effectively, yet with the characteristic simplicity of great speakers. Rafael's topics may seem simple, but they are very profound and necessary in the current context. Highly recommended for finding a moment of reflection in our busy daily lives."

A prominent speaker and mentor in Latin America with over 25 years of experience. His unique style blends cutting-edge science, ancient wisdom, philosophy, and interactions with executives to inspire individuals and organizations to reach their full potential.

Internationally recognized, he has collaborated with over 250 companies, authored 6 books, delivered TED talks, and spoken at some of the world's leading business schools. Currently, he serves as the Executive Director of Executive Education Programs at PAD and is an associate at Huete & Co, a global firm of speakers who have provided lectures and consultations in over 70 countries.

He stands out for his ability to engage his audience with bold, clear, and practical ideas. His approach is reflective, unconventional, uplifting, and above all, useful and applicable.

Rafael Zavala

Stirring consciences for the better.

My personal purpose.

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